JOAH signifies "I enjoy it" as we craft beauty tailored to your preferences: non-harmful formulations, gentle on the skin, utilizing safe components.
Mattifying Formula: Infused with tea tree extract, known for its skin healing and antiseptic properties, this primer leaves skin radiant while blurring imperfections with a mattifying effect
Skin-Loving Meets Complexion-Perfecting: Create the perfect canvas for your look with our collection of primers, foundations, highlighters, bronzers and sprays crafted with top skincare ingredients
Try Them All: Our cruelty-free cosmetics are created to outperform even the best prestige products. Shop our best eyeliners, lipsticks, foundations, concealers, skin treatments and more
Pore Minimizing Face Primer: This translucent primer instantly minimizes the appearance of pores and blurs imperfections, improving skin texture and reducing the appearance of fine lines and wrinkles