JOAH means, "I Like It," because we create beauty just how you like it: cruelty-free, skin-friendly formulas, with safe-for-you ingredients
Blurring Face Primer: Create a soft-focus effect with perfecting mineral primer that blurs imperfections and leaves skin looking smooth, helping makeup glide on and last longer
Camellia oil-infused primer for a seamless finish, reduces redness, wrinkles, and imperfections to prolong makeup wear; Suitable for all skin types
Try Them All: Our cruelty-free cosmetics are created to outperform even the best prestige products. Shop our best eyeliners, lipsticks, foundations, concealers, skin treatments and more
Skin-Loving Meets Complexion-Perfecting: Create the perfect canvas for your look with our collection of primers, foundations, highlighters, bronzers and sprays crafted with top skincare ingredients