Comprehensive Manual for Achieving the Ideal Eye Look: Begin with a Boosting Primer to prepare and amplify volume, length, and retention; Next, apply our Volumizing & Lengthening Mascara for striking, fan-like volume, and conclude with an easy smokey eye or eyeliner for added definition.
Eyelash Conditioner: This vegan lash primer is infused with biotin, vitamin E and olive oil to strengthen and condition lashes over time. The voluminous white primer formula is lightweight and keeps lashes lifted after mascara application.
Lash Boosting Primer: Help your eyelashes reach their full potential with more volume, thickness, lift and enhanced hold than mascara alone. Featuring a volumizing hourglass wand, this boosting mascara primer gives lashes a wide-eyed, falsie-effect.
More to Explore From JOAH: Our Korean makeup is created to outperform even the best prestige cosmetic and skin products. Try our full cosmetics and skin care range from eyeliners, lipsticks, foundations through to our skin treatments with premium ingredients.
I Like It Like That: JOAH means, “I Like It” in Korean, because we create our beauty with everything you like in mind; Our effortless Korean Beauty products are cruelty-free, crafted with only good-for-you ingredients and high-quality without the high price tag.